CTO / Head of Engineering

Dionis Lebedev

I'm a hands-on CTO with 15+ years in B2B SaaS. Coding since 2007, engineering leader since 2015, CTO twice since 2019. Build distributed teams across Eastern Europe, Germany and the US.

At Vidalytics (bootstrapped, profitable video marketing SaaS): tripled engineering from 4 to 12 devs without losing velocity and structured cross-functional teams of
~20 people across devs, QA, PM and DevOps.

Before that, at XOVI in Cologne (11 years, engineer to CTO): hired the first remote engineer in 2015 and grew the Ukraine team from there; promoted to CTO by the new PE ownership in 2019 to drive the post-acquisition changes.

Fluent in 4 languages: English, German, Ukrainian, Russian.
πŸ‡ΊπŸ‡¦ Born in Ukraine. πŸ‡©πŸ‡ͺ Raised in Germany from age 12.
πŸ‡ΊπŸ‡Έ Texas high school graduate.

Outcomes over outputs... shipping over talking about it.

4β†’ 12 devs

scaled engineering

~20 ppl

cross-func. teams

2x/week

release to prod

15+

years in SaaS

Dionis Lebedev

Highlights

Things I'm proud of

Tripled and rebuilt engineering org (4 β†’ 12)

Hired 14 devs, made 6 performance-based exits. 11 of 12 final devs were my hires. Coached ICs into Team Leads. Sourced the lead QA engineer. Designed team structure across devs, QA, PM, and DevOps. Velocity held throughout.

Cross-border engineering pre-COVID

Hired devs in Ukrainian, reported to German leadership in German. Ran DE/UA delivery years before remote-first was anyone's playbook.

2x/week deploys to prod

Feature flags. Trunk-based development. Every PR auto-deployed to its own env for review. The plumbing that turns scary releases into Tuesday's lunch.

Shipping with AI, not just talking about it

Power Claude Code user since Feb 2025. Agentic workflows daily to prototype, validate and ship production features end-to-end.

Track record

Experience

04/2022 – 12/2025

~4 yrs

Remote

Vidalytics, bootstrapped video SaaS for marketers

Texas, US

CTO / Head of Engineering

Tripled engineering from 4 to 12 devs without losing velocity through a period of high growth. Hired the 1st lead QA engineer. Structured cross-functional teams across the broader org (~20 people: devs, QA, PM, DevOps). Grew ICs into Team Leads. Built a remote-first culture with continuous delivery: 100s of releases per year, feature flags, per-PR environments.

05/2011 – 04/2022

11 yrs

On-site β†’ Hybrid

XOVI GmbH, SEO SaaS

Cologne, Germany
  1. CTO / Head of Engineering

    05/2019 – 04/2022

    Went through XOVI's 2017 PE acquisition and was promoted to CTO by the new ownership in 2019. Scaled the team to 12 engineers across Germany and Ukraine through the integration. Kept delivery on track even when priorities shifted week to week, with a focus on reliability and maintainability.

  2. Spin-off project

    SEO Toolkit Β· Plesk

    05/2018 – 2021

    Internal spin-off: shipped XOVI's SEO expertise as a Plesk extension, putting it in front of Plesk's hosting userbase. Ran in parallel with the Team Lead and CTO roles, no title change at XOVI.

  3. Engineering Team Lead

    01/2015 – 05/2019

    Promoted to Team Lead in 2015. Set up the Ukraine engineering hub from scratch, sourcing and hiring devs in Ukrainian while reporting to German leadership in German. Delivered high-load databases and microservices.

  4. Full Stack Engineer

    05/2011 – 01/2015

    Joined as engineer #2. Built and shipped features across the product. Helped lay the technical foundation that the SaaS grew on.

07/2007 – 05/2011

~4 yrs

Self-employed

Freelance (Self-employed)

Bonn, Germany

Full-Stack Developer & Product Builder

Architected a CMS from scratch (PHP/MySQL) while delivering high-impact technical solutions for a diverse portfolio of freelance clients.

Skills

Tools of the trade

Leadership

  • Team Topologies
  • Hiring
  • OKRs
  • CI/CD
  • RACI
  • DORA
  • Coaching
  • Scrum/Kanban
  • Due Diligence

AI & Other

  • LLM integration
  • MCP
  • Agentic workflows
  • Video streaming (CDN & HLS)
  • Marketing attribution (GTM, CAPI)

Cloud & Infra

  • GCP
  • AWS
  • Kubernetes
  • IaC
  • Linux/Ubuntu
  • Grafana

Frontend & Backend

  • React
  • Next.js
  • Node/TypeScript
  • PHP
  • MySQL
  • BigQuery
  • Redis
  • Elasticsearch
  • ClickHouse